Senior Designer, Design Systems · Bumble

Design systems that work for everyone.

Hi, I'm Jalena. I design the tokens, components, and guidance that help product teams build accessible, consistent experiences, and these days I do a lot of that work in code. Right now I'm on Cosmos, Bumble's design system.

  • Tokens
  • Governance
  • Accessibility
  • Localization
  • Claude Code + GitHub

When I'm not working on systems, I'm in the studio. I'm a working artist, represented by Warnes Contemporary in Brooklyn. See my art ↗

99%
designer compliance with Gestalt at Pinterest
30 → 13
weeks for Medable's design-to-dev cycle
−60%
design system support requests at Ford Pro
+75%
designer usage of Medable's design system
Featured work
More work
How I work
Tokens

One source of truth

I build token architecture and theming in Tokens Studio so design and code stay in sync, no matter how many products or platforms the system has to serve.

Governance

Systems people actually use

A system only works if people choose it. That's why I put real care into documentation, office hours, intake, and coaching, so the right component is always the easiest one to reach for.

Accessibility

Accessible by default

I build WCAG into components and tokens from the beginning, and I plan for localization early instead of fixing it later.

Code

Designing in code

Part of my week happens in the terminal. With Claude Code and GitHub, I fix bugs and ship system improvements myself, working side by side with engineers.

About

I've worked in UX for more than 8 years, and for the last 5 I've focused on enterprise design systems at Bumble, Pinterest, Ford Pro, and Medable. The parts I love most are token architecture, cross-platform components, and big migrations, along with the quieter work of governance that gets a system adopted.

Accessibility and inclusion are why I do this work. A system that works for most people isn't finished. I design components for screen readers and keyboard users, and localize them from the start. Across my roles I've championed accessibility through team talks, audits, education, and VPAT work, and I completed the IAAP WAS curriculum with Deque. Studying and working in different countries taught me to design for people whose language and context aren't my own.

I earned my BFA at Pratt Institute and I'm a working artist, represented by Warnes Contemporary in Brooklyn. See my art ↗

Jalena Hay smiling, seated on a wooden bench in her Brooklyn studio in front of two large pink abstract works on paper.
In the studio, Brooklyn
Experience
2026–NowBumble · CosmosSenior Designer, Design Systems
2024–2026Pinterest · GestaltProduct Designer II, Design Systems
2023–2024Ford ProSenior Designer, Design Systems
2022–2023Medable · NucleusLead Product Designer, Design Systems
2021–2022Corvus InsuranceSenior Product Designer
2021Upside Business TravelSenior Product Designer
OngoingWarnes Contemporary · BrooklynRepresented artist
Contact

Building a system? Say hello.

Email me LinkedIn ↗ Art ↗